Barbie now looks a bit more like the rest of us; curves and TALL and all, YAY! 😀 It’s about time!
Mattel, the maker of Barbie, announced late January 2016 that their iconic Barbie doll will now come in three new body types three body types – tall, curvy and petite – and a variety of skin tones, hair styles and outfits.
The new toys allow “the product line to be a better reflection of what girls see in the world around them,” says spokeswoman Michelle Chidoni.
Mattel has often been criticized for the doll’s unrealistic body proportions — a woman who appears impossibly tall, thin and busty — a reputation it’s been trying to fight as it brings the brand in line with modern expectations.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” said Evelyn Mazzocco, senior vice president and global general manager of Barbie, in a company statement.
This is the first time the doll will be available in body types beyond its original stick-thin frame. The popular doll has definitely changed a lot since her debut in 1959.
Mattel has been putting Barbie through a transformation for the past two years to bring the doll in line with realistic body standards and reflect the diversity of the kids playing with the dolls. Last year Mattel introduced 23 new dolls with different skin tones, hairstyles, outfits and flat feet, rather than the perpetually pointy ones meant to fit into sky-high heels.
The dolls will start hitting stores March 1, with a total of 33 new dolls being rolled out by the end of the year.