Nutrition At Its Best & Energy Essentials 24-7 – Ali Chernoff
Name of Business: Nutrition At Its Best and Energy Essentials 24-7 Inc.
Years in Business: 7 years in private practice as a Registered Dietitian
4 years with my small food company developing a low fat natural 7% M.F. Essential cheese which is the same as drinking a 1 % milk in terms of its fat content. Plus, we just put out an organic multigrain with flax seeds pizza.
What motivated you to start your business?
I am passionate about cooking and baking and have great satisfaction in helping people. However, I felt very restricted while working in the hospital and so I felt I needed to start my own private practice. Every day when I got back from the hospital I felt like hitting my head against the wall but I still knew that was in the right field.
In terms of the food company, I had a contract for two years to conduct continuing education to cardiologists. I felt there was a niche to develop a tasty low fat natural 7% M.F. Essential cheese.
What do you love most about it?
I am my own boss, there are no political loop holes and restrictions to work closely with individuals to meet their nutritional needs. The independence.
What do you like least?
Sometimes the hours are a bit long, however, didn’t satisfaction for working for yourself it doesn’t feel like work.
What should all women know about your industry?
That realizing there are many different areas that Registered Dietitians can work in outside of the typical union hospital job.
Nutrition plays an important role in growth and development, health promotion, disease prevention, and the treatment of illness.
What is a Registered Dietitian/ Nutritionist?
A Registered Dietitian/ Dietitian, (R.D.) is a health professional that can provide extensive knowledge on healthy eating. Registered dietitians are trained to educate individuals on the benefits of safe and reliable nutritional issues. They provide their services in hospitals, community based settings, health care facilities, foodservice companies and private practice. Educationally, a licensed R.D. requires having both a Bachelor of Science degree in Foods and Nutrition, plus a one-year dietetic internship program or a nutrition master’s degree.
R.D.’s must take ongoing continuing education classes to maintain their license each year. Additionally, in every province, practicing dietitians are regulated, ensuring that you are receiving safe and ethical advice. A Registered Dietitian/ Dietitian is best to consult with for any nutrition issue.
How did having confidence in yourself and your business idea play a role in starting your business?
Confidence enables me to network, and to properly help my clients. In the foodservice industry you’re mainly dealing with men so you definitely need confidence along with some women power!
What do you do to keep yourself motivated?
I love what I do and its incentive to me to help people and of course make money at the same time.
What is one really important thing you’ve learned along the way?
Everybody learns in different ways, always listen to your clients needs, be sympathetic. Do not take things too personally, everything with a grain of salt. Listen to those with years of experience and who have some good insight.
What would you recommend to any women that might be thinking about starting their own business?
Love what you do otherwise, you are not in the right area and you will likely not succeed. Most of your life is spent at work so choose the right career.
It’s a lot of work and effort to run your own business but you should have constant satisfaction because every dollar you make is something that you earned yourself. Be proud about it!
Recognize the areas that you are weak and need help and then hire or consult with the appropriate people in their expertise in order to help your business grow and succeed.
“Business is like riding a bicycle. Either you keep moving or you fall down.”